About Costen Floors
Get to know your Henrico, VA area flooring experts
Our Story
Every floor has a story. Ours began in 1948.
In 1948, Ralph L. Costen, Sr. founded Costen Floors in Richmond, Virginia with a simple belief: do quality work, charge a fair price, and treat customers right. Hardwood flooring was the standard in homes and businesses at the time, and the company was built around natural hardwood floor installation performed with craftsmanship and pride.
By 1950, Anne Costen joined full-time, helping grow what began as a small hardwood flooring operation into a trusted, family-owned flooring company.
In 1970, the second generation stepped in when Ralph L. Costen, Jr. began learning every aspect of the business from the ground up. As the Richmond flooring company expanded, it moved from Fulton Bottom to Telegraph Road in 1974.
In 1980, Marsha Costen joined to manage the books, strengthening the foundation for steady growth while preserving the personal service customers valued. As the flooring industry evolved in the late 1980s, Costen Floors adapted. Carpet, vinyl flooring, and ceramic tile were becoming more common in Virginia homes, and the company expanded its offerings while remaining rooted in hardwood craftsmanship.
In 1991, American Floors, Inc. was launched to focus on carpet, vinyl, and tile installation, while Costen Floors continued specializing in hardwood flooring installation and refinishing. Eventually, all product lines were unified under one name, allowing homeowners, builders, and commercial clients to rely on a single, trusted flooring contractor.
In May of 2000, the company opened its 30,000-square-foot showroom and warehouse on Mayland Drive in Richmond’s West End. Customers could now find hardwood, carpet, luxury vinyl plank (LVP), laminate, tile, and stone flooring solutions in one location—installed by an experienced team backed by decades of expertise.
Third-generation leadership formally continued in the late 1990s, bringing hands-on installation experience into company leadership. That field knowledge reinforced a core principle: quality flooring is not just about appearance on day one, but long-term performance for decades to come.
Contact usIn 1948, Ralph L. Costen, Sr. founded Costen Floors in Richmond, Virginia with a simple belief: do quality work, charge a fair price, and treat customers right. Hardwood flooring was the standard in homes and businesses at the time, and the company was built around natural hardwood floor installation performed with craftsmanship and pride.
By 1950, Anne Costen joined full-time, helping grow what began as a small hardwood flooring operation into a trusted, family-owned flooring company.
In 1970, the second generation stepped in when Ralph L. Costen, Jr. began learning every aspect of the business from the ground up. As the Richmond flooring company expanded, it moved from Fulton Bottom to Telegraph Road in 1974.
In 1980, Marsha Costen joined to manage the books, strengthening the foundation for steady growth while preserving the personal service customers valued. As the flooring industry evolved in the late 1980s, Costen Floors adapted. Carpet, vinyl flooring, and ceramic tile were becoming more common in Virginia homes, and the company expanded its offerings while remaining rooted in hardwood craftsmanship.
In 1991, American Floors, Inc. was launched to focus on carpet, vinyl, and tile installation, while Costen Floors continued specializing in hardwood flooring installation and refinishing. Eventually, all product lines were unified under one name, allowing homeowners, builders, and commercial clients to rely on a single, trusted flooring contractor.
In May of 2000, the company opened its 30,000-square-foot showroom and warehouse on Mayland Drive in Richmond’s West End. Customers could now find hardwood, carpet, luxury vinyl plank (LVP), laminate, tile, and stone flooring solutions in one location—installed by an experienced team backed by decades of expertise.
Third-generation leadership formally continued in the late 1990s, bringing hands-on installation experience into company leadership. That field knowledge reinforced a core principle: quality flooring is not just about appearance on day one, but long-term performance for decades to come.
Growth continued with intention.
In 2005, the wood warehouse expanded by 8,000 square feet to provide fully acclimated storage—an investment in moisture control, product stability, and long-term durability.
In 2013, Creative Flooring Solutions (CFS) was launched alongside longtime partner Marc Vest to better serve property management companies, builders, and material-only customers throughout Central Virginia.
Expansion followed across the state.
In 2018, Creative Flooring Solutions opened a Virginia Beach location, extending service into the Tidewater and Hampton Roads region. In 2021, a branch opened in Salem, Virginia, supporting builders and growing territories throughout Western Virginia. That same year, Creative relocated from Hermitage Road to a larger facility on Midlothian Turnpike to increase operational capacity and inventory.
In 2025, the former King Pin Lanes property in Midlothian was transformed into Midlothian Flooring Market—a cash-and-carry flooring store designed to serve contractors, investors, and homeowners seeking in-stock flooring solutions at competitive pricing.
Later that same year, all Creative branches were unified under the Costen Floors umbrella. Bringing Richmond, Virginia Beach, and Salem operations together strengthened service capabilities across Virginia while maintaining the family-driven values established in 1948.
Request a sampleIn 2005, the wood warehouse expanded by 8,000 square feet to provide fully acclimated storage—an investment in moisture control, product stability, and long-term durability.
In 2013, Creative Flooring Solutions (CFS) was launched alongside longtime partner Marc Vest to better serve property management companies, builders, and material-only customers throughout Central Virginia.
Expansion followed across the state.
In 2018, Creative Flooring Solutions opened a Virginia Beach location, extending service into the Tidewater and Hampton Roads region. In 2021, a branch opened in Salem, Virginia, supporting builders and growing territories throughout Western Virginia. That same year, Creative relocated from Hermitage Road to a larger facility on Midlothian Turnpike to increase operational capacity and inventory.
In 2025, the former King Pin Lanes property in Midlothian was transformed into Midlothian Flooring Market—a cash-and-carry flooring store designed to serve contractors, investors, and homeowners seeking in-stock flooring solutions at competitive pricing.
Later that same year, all Creative branches were unified under the Costen Floors umbrella. Bringing Richmond, Virginia Beach, and Salem operations together strengthened service capabilities across Virginia while maintaining the family-driven values established in 1948.
But growth at Costen Floors has never been measured by square footage alone.
Through modern marketing, media, and strategic partnerships, Costen Floors actively shines a spotlight on the builders, designers, real estate professionals, and customers it serves. By leveraging its brand, relationships, and regional reach, the company helps elevate the businesses around it—sharing success stories, highlighting craftsmanship, and creating visibility that fuels growth across Virginia’s building and real estate communities.
That commitment extends even further through the Costen Cares platform. By integrating deeply into the communities it serves—participating in local boards, supporting charities, and investing in organizations that create meaningful impact—Costen Floors uses its success and connections to strengthen the people and neighborhoods around it.
From Richmond to Virginia Beach to Salem, the mission remains larger than flooring alone.
Today, Costen Floors remains family owned and operated. Its floors can be found in homes, commercial properties, institutions, and builder developments throughout Richmond, Virginia Beach, Salem, Tidewater, and surrounding communities.
Nearly eight decades later, the philosophy remains unchanged: do quality work for a fair price and treat customers right. Because every floor tells a story—and Costen Floors is proud to help build them, and the communities around them.
See what we offerThrough modern marketing, media, and strategic partnerships, Costen Floors actively shines a spotlight on the builders, designers, real estate professionals, and customers it serves. By leveraging its brand, relationships, and regional reach, the company helps elevate the businesses around it—sharing success stories, highlighting craftsmanship, and creating visibility that fuels growth across Virginia’s building and real estate communities.
That commitment extends even further through the Costen Cares platform. By integrating deeply into the communities it serves—participating in local boards, supporting charities, and investing in organizations that create meaningful impact—Costen Floors uses its success and connections to strengthen the people and neighborhoods around it.
From Richmond to Virginia Beach to Salem, the mission remains larger than flooring alone.
Today, Costen Floors remains family owned and operated. Its floors can be found in homes, commercial properties, institutions, and builder developments throughout Richmond, Virginia Beach, Salem, Tidewater, and surrounding communities.
Nearly eight decades later, the philosophy remains unchanged: do quality work for a fair price and treat customers right. Because every floor tells a story—and Costen Floors is proud to help build them, and the communities around them.
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